Assoc. Dr. 'Olive oil for health' recommendation from Özkaya Faculty of Agriculture Department of Horticulture of Ankara University Faculty of Agriculture Assoc. Dr. Mujahid Taha Özkaya stated that high income can be obtained in production with the slogan 'Olive oil for health'.
Assoc. Dr. Ozkaya's 'Olive oil for health' recommendation
Ankara University Faculty of Agriculture Department of Horticulture Faculty Member Assoc. Dr. Mujahid Taha Özkaya stated that high income can be obtained in production with the slogan 'Olive oil for health'. Assoc. stating that many health problems from cancer to ulcers, from helicobacteria to gastritis can be prevented with olive oil. Dr. Özkaya will be consumed regularly every morning with a tablespoon half an hour before breakfast and or 1 tablespoon at bedtime in the evening. He said olive oil is a very important product for preventive medicine.
Associate Professor, Faculty Member of the Department of Horticulture, Faculty of Agriculture, Ankara University, who has made important studies on olive growing in Turkey and is also known as 'Olive Father' in the sector. Dr. Mujahid Taha Özkaya made suggestions that more added value and gains can be obtained from olives. Assoc. stating that Turkey should move forward in a different direction in the field of olive growing. Dr. Özkaya said that Spain is making progress in the gourmet sector with the cheap cost of olives and Italy is also making progress in the gourmet sector and it is difficult to reach them. Assoc stating that Turkey should move towards new targets in the olive oil sector with a different slogan and promotional attack. Dr. Mujahid Taha Özkaya noted that with the slogan 'Olive oil for health', a liter of olive oil can be marketed at a price of up to 100 euros by highlighting the components inside the olive.
'PRODUCERS CONSUME 75 PERCENT OF IT'
Assoc. providing information about statistical studies related to vegetable oil ratios and consumption amounts in the world. Dr. Özkaya, the amount of vegetable oil produced in the world is 194 million tons. Only 3 million tons of this is olive oil. 3 million tons is worth 3 billion liters. If you give 10 liters per man, there is enough olive oil for a population of 300 million. Mediterranean countries already produce 90-95 percent of the olive oil produced in the world. 75 Percent of the total olive oil consumption takes place in the countries that make this production. The remaining 25 percent is exported to rich countries. There is a small production and consumption. We can't produce cheap olive oil, Spain produces it cheaper than us. We can't enter the gourmet sector, Italy is number 1 in the gourmet sector. Then he said that I should enter the health sector.
'OLIVE OIL FOR HEALTH'
Assoc. emphasizing that the health components in the olive fruit should be transferred more intensively into olive oil. Dr. Mujahid Taha Özkaya stated that the obtained olive oil is valuable for health; it will become a food supplement with many preventive properties from cancer to ulcers. Assoc. stating that if this olive oil is marketed abroad with the slogan 'Olive oil for health' for pharmaceutical purposes, a serious added value will be achieved. Dr. Özkaya, If these conditions occur, I can sell a bottle of olive oil, a liter for at least 100 euros. Turkey produces 200 thousand tons of olive oil. Think about the income that will be generated. We have to go down a different path. Because we have every tulu olive gene source. We have such olive varieties that the Oleocanthal level is 10 times higher. High in oleuropein, high in squalene. These are the most important antioxidants known so far, and these are substances used as cancer drugs. Why should I keep such a value for nothing, and for this reason, we need to open up to foreign trade from production to marketing with 'Olives for health', he said.
'TURKISH BREAKFAST'
Assoc. stating that branding is also important in table olives. Dr. Mujahid Taha Özkaya suggested that a new marketing can be done with the 'olive-bagel- tea' concept. Assoc. Dr. Özkaya, The way to market the product we produce is not to market olives. We need to market this with a concept; under the name of 'Turkish breakfast'. He said that starting from hotels with olives, bagels or a triple combination of bread and tea, we can go down the marketing path with the method that Spaniards market as 'Spanish breakfast'.
HOW TO USE OLIVE OIL FOR HEALTH
Olive oil for health? Assoc. who gives explanations about the stages of production and consumption. Dr. Mujahid Taha Ozkaya gave the following information. When consuming olive oil for health, the fruit will be picked early. The polyphenols and health components in it will be collected in a high state and processed before 24 hours. Olive oil with high health components is obtained when it stays away from light, temperature, water, air, plastic, metal. We will also use this olive oil in the following way: it will be consumed regularly every morning, half an hour before breakfast, one tablespoon and/or 1 tablespoon at bedtime in the evening. So it can be taken once or twice a day. In this way, we prevent many problems from cancer to ulcers, from helicobacteria to gastritis. Olive oil is a very important product for preventive medicine.
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